The Genius Bar at the Apple StoreSoHo, New York, in 2003 | |
Formation | May 19, 2001; 19 years ago |
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Apple | |
Website | apple.com/retail/geniusbar |
The Glendale Store's Genius Bar has a red phone with a direct line to Apple tech support. One customer on Saturday posed a question about whether software that Collier couldn't answer; one call on the red phone later, and the problem was solved within 10 minutes[permanent dead link]
In reality, many stores never used the red phone (after all, the idea was the Geniuses are supposed to be geniuses, right?) and it was simply relegated to a more iconic status as it sat on the counter. Eventually, the phones were removed.